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Mobile App: Electrafy

Organic Sports Drink


Coca Cola a beverage company with products sold in more than 200 countries, based in Atlanta, GA

Problem: Coca-Cola would like a 3-week campaign for their Electrafy Organic Sports Drink to demonstrate superiority by pointing out the benefits of the product to convince the consumer that Electrafy brand is a better, healthier choice.

The goal: The campaign will be geared towards brand presence. This will be done by maintaining product quality and improving its function and features. To promote to a wider audience and keep current consumers engaged.

Target Audience 

1. People who play sports and enjoy various fitness activities, ages 25 to 40 both men and women earning HHI

$84,000 to $100K+ 

2. Parents with one or more children or teens

3. College graduates

4. People who like spending time outdoors

5. Latino and black young adults.



How the App Me the Campaign Goals

After a 3-week campaign, Electrafy Organic Sports Drink has received the top rating for two consecutive years as the #1 sports drink. Its functional properties and packaging information reveal that it is an organic drink, providing a healthier alternative to carbonated soft drinks and energy drinks. Electrafy meets nutritional recovery goals by replenishing fluids and electrolytes lost in sweat, helping athletes stay hydrated without compromising their health. As a result, the company has continued to attract a wider and younger audience, increasing its sales by 150% while keeping its previous customers engaged.

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